For anyone involved in running an SME, understanding how small businesses are marketing themselves can be invaluable. An awareness of where the bar is set can help you direct your own marketing efforts. And with that in mind, we’ve put together five key statistics that we think SME owners should know. 1. 76% of UK Read more
Digital newsletter campaigns are an excellent way of engaging your client base. They can also help you build an active community for your SME. Also known as email or permission marketing, newsletter campaigns can enhance brand image and have a proven record of driving sales. If you don’t have any kind of digital email campaign, Read more
Even by social media standards, Instagram is growing at a stupendous rate. In two years, the number of Instagram accounts has doubled, and the platform now attracts an estimated 800 million users. That’s well over twice the size of Twitter’s userbase. With those sorts of numbers, Instagram offers huge opportunities for any small business. But Read more
GDPR is now just around the corner. We look at what impact it will have on your SME and how you should prepare. Does May 25th, 2018 ring a bell? For anyone running an SME (or any other business), it should do. It’s the date when the EU’s General Data Protection Regulation (GDPR) will come Read more